How I show up.
I'm a growth-driven intrapreneur — an architect who insists every system I build ships with a measurable revenue line, and a marketer who insists every story I tell is one the architecture can actually back up.
For me, AI is not a feature. It's a way of organising work so that information flows freely between systems and people. That starts with glossary, conceptual model, logical model — meaning before automation, always. Once the words mean the same thing to everyone in the room, the rest is just engineering.
The work I'm proudest of replaces complexity with simplicity: an ERP collapsed into a semantic platform, ten dashboards into one source of truth, a noisy GTM funnel into a single forecasted P&L story. The wins compound when the system underneath gets quieter, not louder.
I'm carrying five years of experience driving sustainable business growth into a three-year horizon: to operate as a worldwide Growth Marketing Director — running AI-native growth across multiple markets, where strategy, architecture, and storytelling all sit in the same room and ship against the same P&L.
Business Growth
With 5 years of experience driving sustainable business growth and a strong entrepreneurial mindset, I specialize in helping businesses grow sustainably by defining market positioning aligned with core values and implementing innovative sales and marketing strategies to deliver this value effectively to the market. By integrating AI, no-code solutions, and data-driven automation into sales & marketing, and community-building efforts, I have streamlined lean processes, enhanced operational efficiency, and achieved measurable growth.
- Value Proposition & Chain Design
- Sales Innovation
- Brand Business Integration
- Growth Hacking & Marketing
- Community Building
- No Code & AI Automation
Digital Transformation
Dynamic Digital Transformation Manager with 5+ years of proven expertise in AI, Data Transformation, and Enterprise Architecture. Skilled at designing and executing digital transformation roadmaps that drive scalable AI adoption, enhanced productivity, innovation, and high ROI. Adept at aligning data architecture strategies with business objectives, ensuring seamless integration of AI and data-driven solutions across technical and business teams.
- Enterprise Architecture
- Data Governance
- Project Management IT/IS
- Semantic Platform for AI at Scale
- Data System Design
- AI & Automation Integration
Four headline wins.
The wins are pulled verbatim from the two CVs and the Digital Transformation credentials. Each one ships with a measured P&L line — productivity, profit, valuation, OPEX. No theatre.
75% ROI · 2× revenue per employee
Designed and deployed an AI-driven digital transformation roadmap with financial ROI tracking. Replaced traditional ERP with native AI integration, enabling clients to double revenue per employee, achieve digital break-even, and deliver 75% ROI.
3× production · $30M Series A
Implemented a Smart Information System with AI, automation, and No-Code/Low-Code tools — driving a 3× production increase without added headcount, 100% digital traceability, 5+ tools consolidated into one, and a Series A at $30M valuation.
+35% productivity · +20% creativity · +15 NPS · +12% margin
Led MDM implementation for a large corporation, boosting productivity by 35%, creativity by 20%, and NPS by +15. Improved profit margins by 12% through smarter decision-making and optimized enterprise-wide data management.
4× net profit · OPEX 60% → 40%
Grew net profit 4× by innovating the value chain for B2B customers — integrating AI, data, and Fengshui principles. For B2C, optimized lean processes and aligned no-code + AI integration across physical and services lines, cutting OPEX from 60% to 40%.
How I work
The four rules every engagement runs on — distilled from five years of shipping enterprise transformation against real P&L targets, in startups and corporates alike.
Engineer meaning first
Glossary, conceptual model, logical model — automation only after the words mean the same thing to everyone in the room.
Ship in 90-day arcs
Long roadmaps are fine, long silences are fatal. Every quarter ships a measurable outcome.
Pair every technologist with a P&L owner
No solo runs from either side. Every architectural decision has a revenue line attached.
Bias toward expansion before acquisition
60/40 upsell-to-acquisition has out-performed every logo-chase I've benchmarked it against.
Where I've shipped
- 2023 — Now
F2Tech Asia
Head of AI & Digital Transformation
Leading comprehensive AI roadmap, replacing legacy ERPs with AI-native semantic platforms.
75% ROI
- 2024 — 2025
Phung Gia Fengshui
Head of Business Growth & Strategy
Spearheaded digital scale for traditional consulting, resulting in 4× net profit.
4× Profit
- 2019 — 2024
Drinkizz
Digital Transformation & Growth Marketing Manager
Built No-Code smart systems from scratch, driving $30M Series A valuation.
$30M Round
- Earlier
EBX Software / TIBCO
Digital Transformation Consultant
Led MDM implementation and aligned enterprise data architecture.
+35% Productivity
Core expertise
- Value Proposition & Chain Design
- Sales Innovation
- Brand Business Integration
- Growth Hacking & Marketing
- Community Building
- No Code & AI Automation
- Enterprise Architecture
- Data Governance
- Project Management IT/IS
- Semantic Platform for AI at Scale
- Data System Design
- AI & Automation Integration